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Home Staging 101

Christopher Clark

Chris Clark is ranked among the top 2% of East Bay Agents...

Chris Clark is ranked among the top 2% of East Bay Agents...

Jan 20 4 minutes read

Have you ever watched HGTV and wondered how every home always looks perfectly put together? The answer to this is staging. 

Home staging goes beyond just cleaning and decorating your home. Staging is adding decor, arranging furniture, and prepping your home to look perfect for listing photos, listing appointments, and open houses. When a home is staged, potential buyers see exactly where furniture should go and how each room is laid out. When a home is not staged, potential buyers are only focusing on the visible issues the home may have.

Not only does staging make your home look like an HGTV dream or like it belongs on Pottery Barn's homepage, but it can actually speed up the sale of your property.


of buyers’ agents said a staged home helped buyers visualize the property as a future home, according to NAR


of buyers’ agents said potential buyers increased their offer between 1 and 5% on a staged home, according to NAR


of homes surveyed were sold for 6-25% more than homes that were not staged, according to HSR Certified Professional Home Stagers

So now that you know how important staging is, what’s next? Do you hire a stager? Do you stage virtually? Will your real estate agent help? 

It depends. Every option has its benefits, and some require more time or more money.

1. Hire a Professional Stager

If you do have more money to spend or don't know anything when it comes to home decor, it’s probably best to hire a professional. Selling your home is an emotional process so viewing your home objectively when staging can be a difficult task. 

As you already know, staging your home can help speed up the sale and potentially get you higher offers. If you outweigh the costs with the benefits, you’ll find hiring a professional won’t be as expensive as you think, and more often than not pays for itself and then some by helping secure a higher sale price. The average cost per month per staged room can be between $500 and $1000. 

To address the upfront cost of staging and other home preparation tasks, we recently launched a fantastic new program at my brokerage - Compass Concierge - which will front the costs for a large variety of home sale preparation services including Staging at no cost to you. Compass will pay the vendors up front and the final costs are simply deducted from your home sales proceeds. No hidden fees or interest charged – ever. This great program allows you to maximize the return on your home sale that Staging almost always supports, without having to write a check out of pocket for the service. 

2. Virtual Staging

Virtual staging allows you to rearrange furniture, add decor, and still make your home look attractive to buyers but everything is online — and cheaper. Because virtual staging is done on the web or with staging software, you don’t have to spend funds on new furniture, decor or expend time rearranging everything. This method saves you time and money while still getting the some of the benefits as traditional staging. The only required cost is the digital software and most services charge a flat fee per room staged. 

3. Staging 101

What do real estate agents do?

All agents are different. Some offer staging services, some offer advice, some refer you to a trusted professional or company, and some don’t offer any resources for staging. If an experienced real estate agent has your success in mind, they will offer honest feedback when it comes to home staging advisement.  

If you’re selling your home soon, staging is something you need to consider.

Depending on the current state of your home, some of these options may be better suited for you. Ask a trusted friend for their thoughts on which path you should take. And just remember, we’re here to help too.

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